The Danish Chamber of Commerce in China promotes and advances the commercial relations and investments made between Denmark and China. As part of merging three locations into one and to sustain their position, they needed a brand identity enabling them to strengthen their global position and business community.

DCCC_Case_2_Brand Foundation_small.jpg

A strong platform

In close partnership with the DCCC team, we’ve created a brand toolbox that empowers the entire organisation to stay on brand with modern assets, modular templates and easily applicable guidelines. Now, the entire team is able to take part in building a brand with an even stronger presence and higher relevance — for businesses, decision makers and entire industries.

By formulating a clearer mission and vision for the brand — and by establishing values — the identity now enables DCCC to move ahead on shared visions and to communicate stronger.

DCCC_Case_3_Event posters.jpg

Simple but striking brand basics

The new DCCC logo consists of four distinct circles symbolising the business community and strong relations between Denmark and China. It scales as a super graphic and serves as a recognisable driver in external communications.



Anna Lin Yip

Secretary General, Danish Chamber of Commerce in China

“As an unusual organisation that has many stakeholders, JJD expertly guided us through the rebranding process that took into consideration all opinions, presented us with several options in the process that showcased they clearly understood our brand and ambitions, and finally presented us with a communication manual that is easy for anyone to read, understand and implement. The impact of this rebranding has been significant, internally and externally.”

Physical and digital matters

Business cards and stationery are a given, but DCCC also needs to excel digitally. Among many other assets, the custom icon package allows them to do exactly that.

DCCC_Case_4_Graphic element system.png

DCCC_Case_4_Brochure & name card_small.jpg

From website to WeChat

A new website design optimised for all platforms gives DCCC the digital showroom it deserves.

DCCC_Case_5_Icons & Wechat covers.jpg



Ready for the world

Consistency and relevance across every touchpoint: With their new identity and toolbox, the DCCC is now ready to drive the next frontier of business between Denmark and China.