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JACOB JENSEN
Redefining Jacob Jensen® Through Contemporary Nordic Design
Jacob Jensen is a name synonymous with timeless Scandinavian design. Yet, as the world evolves, even the most iconic brands must adapt to stay relevant. In collaboration with Jacob Jensen Design, the brand embarked on a bold journey of redefinition—a relaunch rooted in contemporary design principles that honour Jacob Jensen’s legacy while reshaping the way people interact with everyday objects.
Our challenge was not merely to design a new range of products but to reimagine the brand’s essence.
The goal: to craft a collection that simplifies life, enhances functionality, and elevates the user experience—all while embodying the ethos of “less, is more.”
Jacob Jensen’s design legacy is defined not just by aesthetics but by a way of thinking—an emphasis on interaction, clarity, and purpose.
The challenge for JJD was to create a collection that:
This vision extended beyond individual products to the brand's broader identity, weaving consistency and coherence into a compelling, contemporary narrative.
The Solution:
A New Collection for Modern Living
JJD’s answer was a cohesive range of products that embody the principles of Nordic design: simplicity, functionality, and lasting elegance. Each product in the collection was crafted with a singular goal—to enhance the user’s interaction with their environment.
Long Slot Toaster:
Designed with a slim, single-slot footprint that minimises kitchen clutter. The hidden display, activated by proximity sensor, only lights up when you approach, offering intuitive functionality while maintaining a clean aesthetic.
Electric Kettle:
Echoing the toaster's minimalist design, the kettle combines elegance and efficiency. Its concealed controls and seamless integration into the collection make it a natural extension of the kitchen.
Designed to be compact, dependable and versatile featuring a sleek extruded aluminium body and a clear, illuminated E-Ink display.
E-Ink Display:
The alarm and climate station feature a power-efficient backlit e-ink display that's crisp and paper-like. It consumes power only when the display changes, ensuring sustainability without compromising clarity.
Modular Design:
The alarm clock and climate station's main unit can stack magnetically and connect to a stand, offering flexibility for modern living. The station measures temperature and humidity transforming the device into an indispensable tool for monitoring your environment.
Every product in the collection embodies the idea of interaction as an offering. Features remain hidden until needed, creating moments of surprise and delight that elevate the user experience.
This design philosophy reflects Jacob Jensen’s ethos: removing distractions to reveal the essential, turning ordinary interactions into extraordinary ones.
This collection doesn’t just redefine products—it redefines the Jacob Jensen® brand itself. The range exemplifies a modernized vision of Scandinavian design that connects seamlessly across categories, from kitchen essentials to home devices.
JJD’s work ensures that the products are not isolated pieces but integral parts of a broader story—a story that honours the heritage of Jacob Jensen®, while paving the way for a new era.
The relaunch of Jacob Jensen® through this collection has been met with acclaim, resonating with both design enthusiasts and everyday users. Critics and consumers alike praise the way the products harmonize simplicity with innovation, showcasing a renewed commitment to timeless, purposeful design.
RELAUNCH AND REDEFINITION
This new collection is more than a series of products—it’s a manifesto for the future of Jacob Jensen®. By focusing on user interaction, simplifying functionality, and creating moments of discovery, Jacob Jensen Design has redefined what it means to live with Nordic design.
The relaunch isn’t just about innovation; it’s about continuity. It’s about staying true to Jacob Jensen’s principles while adapting them to contemporary needs. Each product in the collection—whether a toaster, kettle, or climate station—stands as a piece of this vision, proving that great design is as much about how it makes you feel as how it works.
With this relaunch, Jacob Jensen Design has not only redefined a brand but reaffirmed a legacy—showing that in a noisy world, simplicity will always stand out.
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