In 2020, Jacob Jensen® sought to expand and restructure its watch collection, aiming to create a timepiece series that exemplified the brand’s minimalist heritage while offering modern functionality.
The goal was to design watches that would transcend fashion trends and remain relevant across generations.
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JACOB JENSEN: TIMELESS NORDIC
A Lasting Contribution to the World of Designer Watches
The Timeless Nordic Watch Series is a powerful example of how Scandinavian design can combine elegance and functionality. By creating watches that resist fleeting trends, Jacob Jensen Design has set a benchmark for future watchmakers and solidified its legacy of innovative design.
In collaboration with Jacob Jensen Design, the Timeless Nordic Watch Series was created, showcasing the principles of Scandinavian design—simplicity, functionality, and elegance. The collection includes two lines: the Timeless Nordic Classic and the Timeless Nordic Contemporary, available in 14 and 19 styles, respectively.
The watches feature all-titanium cases, quartz movements, and sapphire crystal faces, ensuring durability, precision, and water resistance up to 5ATM. With clean, minimalist dials and various band options (vegan leather, silicone, and metal), the design remains cohesive and user-focused.
Timeless Nordic Contemporary
- Thin, elegant, open lugs (never seen on a Jacob Jensen timepiece)
- Printed index hour markings
- Day/Date displays (in 40mm styles)
- Water resistance (up to 50 meters)
- Vegan leather straps
- Dial colours: black, silver, green, grey
- Sizes: 40mm, 32mm
Timeless Nordic Classic
- Closed lugs
- Printed index hour markings
- Date displays (in 37mm styles)
- Water resistance (up to 50 meters)
- Silicone straps
- Variety of dial and metal finishes
- Sizes: 37mm, 29mm
The Timeless Nordic Watch Series has been widely praised for its seamless integration of minimalist design with practical functionality. Its appeal spans a diverse audience, from design enthusiasts to professionals seeking reliable and stylish timepieces.
Additionally, the series has been used as a case study in design schools, exemplifying the successful fusion of functionalism and minimalism.
The Timeless Nordic watch series serves as a powerful example of how Scandinavian design can combine elegance and functionality. By creating watches that resist fleeting trends, Jacob Jensen Design has set a benchmark for future watchmakers and solidified its legacy of innovative design.
This collection proves that true style is timeless, making it a lasting contribution to the world of luxury watches.
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