VOLVO
Commercial vehicles I Sweden
In 2004, Volvo was owned by Ford and positioned within their premium brand category together with Jaguar, Land Rover, Aston Martin and Lincoln.
As Volvo is one of only very few car brands in Scandinavia, it was clear to Ford that the main focus for the brand should be its Scandinavian roots. With an emphasis on differentiation and strengthening of the brand’s identity and consequently its products, the Volvo Strategic Design Department commissioned Jacob Jensen Design to give their interpretation of Scandinavian values.