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Micron Ware

Brand revitalisation and communication manual | Thailand

Established in 1979, MICRON WARE specialises in the production of a wide range of plastic houseware products, including kitchen utensils, storage solutions, plastic furniture and lifestyle accessories.

Having become a household name in Thailand for its popular series of Super Lock food containers, the company is now expanding its business globally to cover more than 40 countries.

Jacob Jensen Design has taken on the task of revitalising MICRON WARE’s visual communications to confidently reflect the company’s vision of becoming a leading name in the Home & Living industry. By positioning MICRON WARE as a lifestyle brand, the company’s visual identity has been transformed into a modern, premium brand expression that is primed for international expansion.

DANZKA

Visual identity and Packaging Design I Denmark

DANZKA Vodka was established in 1989 in Copenhagen and is today owned by the German company Waldemar Behn GmbH.

In 2016, Jacob Jensen Design was asked to revitalise the DANZKA visual communication to bring it back to its Danish roots.

The new visual identity focuses on the unique and functional aluminum bottle as a classic piece of Danish design. The entire identity is consequently based on creating a simple Nordic atmosphere around the product to highlight its Danish origins.

Simultaneously, DANZKA THE SPIRIT – a new premium vodka was launched. Jacob Jensen Design was behind the new graphic interpretation of the iconic bottle.

Thise Mejeri Visual identity I Denmark

Thise Mejeri I Workshop I Timeline of packaging I 2015

The growth of the Danish organic dairy company Thise has practically exploded over the last 25 years. All this has happened without any master plan as to what their graphic profile should look like.

Coming up on the 25-year anniversary, they decided that it was high time to get a grip on their many graphic expressions. They joined forces with Jacob Jensen Design. The result was a graphic »fenne« – a fenced pasture in the Jutland dialect – outlining how their products and graphic image will look in the future.

EVANGELICAL LUTHERAN CHURCH IN DENMARK

Visual identity I Denmark

In 2012, Jacob Jensen Design won a EU tender for designing a visual identity for the Evangelical Lutheran Church in Denmark. In Danish, the denomination is called »The people´s church«, which is appropriate since 80% of the Danes are members.

VOLVO

Commercial vehicles I Sweden

In 2004, Volvo was owned by Ford and positioned within their premium brand category together with Jaguar, Land Rover, Aston Martin and Lincoln.

As Volvo is one of only very few car brands in Scandinavia, it was clear to Ford that the main focus for the brand should be its Scandinavian roots. With an emphasis on differentiation and strengthening of the brand’s identity and consequently its products, the Volvo Strategic Design Department commissioned Jacob Jensen Design to give their interpretation of Scandinavian values.

THE DANISH SOCIAL DEMOCRATIC PARTY | DANISH POLITICAL PARTY

In the spring of 2003, Jacob Jensen Design was asked to develop a communication strategy for the Danish Social Democrats with the aim of ensuring consistency and clarity in the party’s profile and serving as an aid to members and employees when solving communication tasks.

THE DANISH SOCIAL DEMOCRATIC PARTY | Communication and Design manual | 2003

Jacob Jensen Design have created total design solutions for more than half a century for clients all over the world.

With our global insight into design, innovation, technology and communication, we can help your company create iconic products that live longer, work better and look nicer. It all adds to your company position, your brand and your bottom line.

 

Let us present you with the possibilities available to your company when working with Jacob Jensen Design.

For requests not related to design studio services, please find contact information here.