Micron Ware
Brand revitalisation and communication manual | Thailand
Established in 1979, MICRON WARE specialises in the production of a wide range of plastic houseware products, including kitchen utensils, storage solutions, plastic furniture and lifestyle accessories.
Having become a household name in Thailand for its popular series of Super Lock food containers, the company is now expanding its business globally to cover more than 40 countries.
Jacob Jensen Design has taken on the task of revitalising MICRON WARE’s visual communications to confidently reflect the company’s vision of becoming a leading name in the Home & Living industry. By positioning MICRON WARE as a lifestyle brand, the company’s visual identity has been transformed into a modern, premium brand expression that is primed for international expansion.