Dairy Home

Dairy Home is Thailand’s first organic dairy company and a responsible social enterprise born from a family business. It was built on a desire to bring customers the best dairy products in the most sustainable way. The company is driven by a passion for good food and a commitment to improving the health of the planet, the workforce, and the community.

Jacob Jensen Design has collaborated with Dairy Home to clarify the company’s brand values and to translate them into a compelling visual identity which builds on the already successful and recognizable elements while adding consistency & excitement with a contemporary feel.

The objective was to boost brand recognition and sales to the level they deserved to be, but also reinforce the company’s commitment to advocate for organic & sustainable practices in Thailand.

Jacob Jensen Design has boosted a value driven social enterprise through a strategy to move to completely 100% organic products, and a clarification of the companies values, that were confidently and consistently reflected into a fresh Visual Identity, setting Dairy Home apart in the Organic Dairy landscape in Thailand.

warm

With a warm and homey visual style, the visual identity balances the strong, passionate and iconic Dairy Home Red (colour signature of the barn for local communities) with a clear, friendly typeface and soft hand-drawn illustrations, giving it a perfect blend of sharp modernity & down-to-earth, warm visual expression.

The collaboration with local farmers, company workers and talented illustrators allowed Jacob Jensen Design to make deep enhancements to the brand awareness nationally, and to give it a meaningful visual refresh, matching the level of their product quality and the company’s values

A complete Communication Manual was created to ensure consistent application of the design principles throughout all brand touchpoints, from packaging, labels to Point-of-sales, website and social media.

The new branding was officially launched to the public in August 2020. New labels and packaging were introduced physically on fair booths, Line Official account and Dairy Home social media.

With a clean and highly distinctive identity, the brand has gained consistency and customer appeal, overshadowing competitors in the dairy aisle. After the full launch, the brand received an overwhelming response from consumers, raising sales volume by 50% in January 2021 comparing to previous year. Some items became highly sought after in supermarkets and were available by pre-order only.

As part of the official project launch, Dairy Home and Jacob Jensen Design hosted knowledge sharing talks in Thailand and design show case at Shenzhen International Industrial Design Fair.

Client testimonial

”Working in partnership with Jacob Jensen Design is an eye-opening for our enterprise to see the world in different point of view. The collaboration allows us to understand ourselves better and at the same time letting us understand our customers better.

The result is amazing beyond our expectation. The best thing is the customers are now looking at Dairy Home with brighter eyes.
Our sales volume increases 50% from last year (August 2020) and still going up.

We expect to reach the sales volume of 200 million baht for the first time in the year of the OX (2021)”

Prutti Kerdchoochen, Managing Director & founder of Dairy Home