THE DESIGN LANGUAGE

In the context of design history, the design language may be characterized as a merging of two main streams in 20th century design. On the one hand, the idealistic European Bauhaus tradition with its minimalist »Less is More« and its modernist »Form follows Function«. On the other hand, the American design icon Raymond Loewy’s consumer-oriented MAYA principle: »Most Advanced Yet Acceptable«.

The Jacob Jensen design language has proved unusually time resistant. It has grown and spread for more than 50 years and is still unfolding.

DISTANCE

A single, streamlined, ultramodern form combined with contrasts in silver and black. This is this part of the form language primarily associated with Jacob Jensen, a feature so striking that people all over the world recognize a Jacob Jensen design at a glance

CLOSENESS

Refined aesthetic details, in relation at once to the design of the three-dimensional, such as switches, and to graphics. It is particularly in this care for detail that Jacob Jensen’s roots in Danish furniture crafts become visible.

TOUCH

Something magical happens when you touch the product: A display comes to life, a lid slides open with meditative slowness, an unexpected user panel appears. There is a seductive gift included.