In order to create an identity that is truly anchored in the Danish people's idea of their church, Jacob Jensen Design designed a process starting with the creation a special website: »Signmark«. Here, everybody was invited to submit photos, drawings, symbols etc. of what he or she considered to be a positive visual expression of the »people's church«.
We transferred the visual identity to an online publishing system that makes it possible to publish beautiful results without having any graphic experience. The system includes a logo generator, various layouts for business cards, church magazines and much more.